Blog

Our Investment in Localize

The world is increasingly connected, however, that doesn’t mean everyone knows what the other person is saying. Adapting to local customs (like language, colors, or layout design) has traditionally been too difficult to undertake and a missed growth opportunity for most web-based businesses. Today, we’re proud to announce that we are investing in Localize, a…

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Our Investment in Kidizen

We’re excited to announce Matchstick has completed an investment in Kidizen. Minneapolis-based Kidizen has created a community marketplace for parents to connect with one another and buy and sell resale kids’ items – a $19B market in the U.S. If you have kids, you know the pain of continually purchasing new clothes to keep up…

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Our Investment in Ambassador

We’re excited to announce our first Matchstick investment in Ambassador. Located in Detroit, MI, Ambassador has built a referral marketing automation platform that we think will create a whole new marketing funnel – one that begins when the initial sale ends. Referrals are the most effective form of marketing available. Period. A recommendation from a…

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Matchstick Ventures – The VC Formerly Known as Confluence Capital

Today is a big day. I’m excited to announce the the rebranding of the firm to Matchstick Ventures and the addition of some incredible people to our team. Matchstick Ventures (formerly known as Confluence Capital) is a new fund that will continue to focus on investing in early-stage tech founders and their companies. Matchstick is…

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Upside Joins Envestnet

Today we are excited to announce our first acquisition from our portfolio. Upside is being acquired by Envestnet, a near $2B wealth management software company based in Chicago. Upside founders, Tom Kimberly and Juney Ham, will be joining the publicly-held Envestnet team as Senior VPs. We invested in Upside just 6 months ago based on…

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Our Investment in Charlie

It’s not uncommon for sales reps to schedule 6, 8, or even 10 meetings/calls a day.  With this many events taking place, it’s nearly impossible to appropriately prepare for these calls so that you don’t seem aloof to who you are talking with.  This preparation could easily be the difference between closing a sale or…

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Our Investment in BoomBoom Prints

If you have children or have friends/family who have children, you know how picky parents can be for items relating to their children. Each child is unique and no parent wants their kids to be wearing the same clothes, same brands, or even same styles as their friends. Mom’s spend hours online searching Pinterest, Etsy,…

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Our Investment in Upside

Change is in the air for the next generation of investors.  Millennials are shunning traditional investment firms due to high fees and “hard sales” tactics of advisors.  This has lead to the rise of the so called “robo-advisors” with recent growth explosions from companies such as Wealthfront and Betterment.  This has investment advisors worried as they hope…

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Our Investment in GridCraft

We are excited to announce that we’ve participated in a $1.2 M seed round for GridCraft led by David Cohen and Bullet Time Ventures.  Based in the Boulder, CO, GridCraft empowers business users to aggregate, analyze and visualize their data so they can make better decisions.  GridCraft was founded by Lisa Reeves (CEO), Terry Olkin (CTO), and Sayan Chakraborty…

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Our Investment in Elevate

We are excited to announce that we’ve co-led a $500k seed round for Elevate with Icon Venture Partners. Based in the Twin Cities, Elevate is a customer satisfaction survey tool tailored to multi-location restaurants and retail businesses. This service allows business owners to track customer satisfaction and receive real-time alerts of unsatisfied customers. Co-Founders Joe Stanton…

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